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Valentino “Facts”, Coin Tie-up and Mail Campaign Copy Valentino Coin Tie-Up Since the majority of United States Treasury coins bear an eagle, the title of this picture makes it easy to tie-up with a “gold” coin idea, and the firm of L. F. Grammes & Sons, Inc., of Allentown, Pa., are issuing a coin that looks and rings like a twenty dollar gold piece that bears the picture title and a stamp of an eagle on one side, and on the other a stamp cut of Valentino, the star, in Cossack uniform and cap. These coins may be planted on the streets and in the by-ways of any city and “Eagle hunts” organized through a tie-up between theatre man and a local newspaper. Get in touch with the city editor of one of your » papers and see what can be done along this line. This idea worked with tremendous effect on the box-office in connection with “The Gold Rush” and it ought to go over almost as w’ell in connection with “The Eagle.” It’s certainly worth trying, anyway. ^ This coin not only creates an interest in the picture and not only acts as an incentive for patrons to go to the theatre to see the film, but it makes an everlasting advertisement when given out as a souvenir-—a permanent advertisement for your theatre as such a coin will be carried for a long time by the one who receives it. It might easily be arranged that the purchaser of every fiftieth ticket sl^^ild receive one of the coins, or some such number as might be decided oilRince the expense might prove too great for such wide distribution. L. F. Grammes & Sons, Inc., announce that 2,000 coins to a theatre is the minimum order; that the price per thousand WITHOUT name of theatre on coin is $15 a thousand; $19 a thousand WITH theatre name. Prologue Suggestions Where exhibitors have stage room for a prologue it might be arranged to have performers dance the mazurka, leading Russian dance. There is a still in the black and whites at your exchange which shows Valentino and Vilma Banky, sensationally beautiful European actress, dancing the mazurka. It might also be possible for you to get over with your local news¬ papers or some one of them, a story to the effect that there is a possibility of the mazurka becoming popular as one of the many new American dances. Get a photograph of a popular local couple following the steps of this dance. Cossack and Bandit The star as Cossack lieutenant and as The Eagle in the role of bandit presents the best kind of opportunity for ballyhoo stunts. Get a good-look¬ ing young man, rig him out in a Cossack uniform and let him cover your town on horseback. Ideas for the Uniform can be gotten from the stills in sets which can be obtained from local exchanges. The same can be done with the bandit character, and the stills also show what the costume of The Eagle should be for this work. The bandit character should be masked for street purposes. ♦ Vilma Banky Pearl Tie-Up In the black and white stills obtainable from local exchanges are sev¬ eral beautiful photographs of Vilma Banky, leading lady for Valentino, and new among American screen stars. The photograph is one of evening costume and Miss Banky wears many strands of stunning pearls. This is a still that is far more strikingly attractive than the average black and white and will be an ornament in the window of any jewelry shop. Here is a chance for a tie-up with jewelry stores that should not be missed. It is certain to go over big. Eagle-Shaped Kites Eagle-shaped kites can be flown to help advertise this film. The name of the picture lends itself especially to this idea. The kites can be brightly colored, and inscriptions such, as the following are suggested: “The Eagle Tops Them All,” “See Valentino in ‘The Eagle,’ ” “ ‘The Eagle’ Is High Flyer,” “ ‘The Eagle’ Will Carry You Away.” Valentino Facts for Program There are various interesting facts about Rudolph Valentino, the most colorful personality on the screen, which are not generally known. Wouldn’t it surprise you to know that he is a graduate of an Italian agricultural college and that he took the highest honors in his class? He spends a great deal of his leisure time working on his automo¬ biles. He wears overalls, gets greasy, and his chauffeur admits he’s a good mechanic. He nearly always drives his own car. The star is an excellent rider and boxer. These are his chief exercises. He is also a fine fencer, but seldom uses the swords except before the camera. He speaks four languages fluently—English, Spanish, French and his native tongue, Italian. Between pictures he hies himself to the solitude of the desert, where he takes long horseback rides and lives in seclusion. His hobby is collecting armor and ancient swords. His is probably the finest private collection of the kind in the country. His favorite emblem is the cobra. And this isn’t publicity for his recently completed picture, “Cobra,” for he admired the snake before the story was ever written. He has silver cobras on the front of all his auto¬ mobiles, and the reptiles leap at you from his cigarette case, match case and cigarette holder. He recently signed with Joseph M. Schenck as a United Artists Cor¬ poration star, thus associating himself with Mary Pickford, Charlie Chaplin, Douglas Fairbanks, D. W. Griffith and William S. Hart. Letter for Mail Campaign Dash, elan, spirit—that expresses the secret of Rudolph Valentino’s popularity. His magnetic qualities which have made him famous are present to a dazzling degree in his newest production “The Eagle.” It comes to the . theatre . Those who already admire the stirring personality of Valentino have a treat awaiting them in the new powers he reveals in “The Eagle.” A living story is this, written by the great Slav poet Pushkin, with heart adventures in the colorful suites of Romanoff palaces, with wild Cossack escapades afield, and intense Russian intrigue on every side. Always the lover, Valentino tempers his courtship with a swift gleam of humor in every audacious adventure—making him the really sympathetic heartbreaker of the screen—sympathetic in his guises of soldier, bandit and Romeo in the story. And Vilma Banky, sensational screen find of the season, plays the heroine role opposite him. Don’t miss Rudolph Valentino in “The Eagle.” He was never better. Very truly, .Manager. Postcard Copy It is worth telling you that Rudolph Valentino will be at the ... theatre next week at his irresistible best. In “The Eagle” you will see him, as ever, the supreme lovemaker—in a triple role of soldier, bandit, suitor. “The Eagle” has a gorgeous modern Russian background, a wealth of comedy situations amid its drama, and a Valentino personality blazing forth with new lustre. DON’T MISS “THE EAGLE!” Cordially,