Ramona (United Artists) (1928)

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Exploitation for the Smash Hit “Ramona” "RAMONA”, Dolores del Rio’s new starring vehicle, has a record shattering career. This Edwin Carewe Production signalized its conquering merit with a debut that smashed all existing box office records at the St. Francis Theatre in San Francisco. Then broke the record of attendance at Salt Lake City’s Para¬ mount-Empress Theatre of over two years’ standing! Los Angeles, Pittsburgh, London, Atlanta, Minneapolis and St. Paul have followed with huge grosses. It ran 13 weeks, first run, in Toronto! Helen Hunt Jackson’s imperishable romance of early American loves has been dramatized with tremendous effect. Dolores del Rio has a role in which every human mood is given play in her matchless personality. Additional huge public interest is attracted to the photoplay by the prestige of the novel, and by the startling success of the theme song "Ramona” which swept the country simultaneously with the picture’s premiere. "RAMONA” from every angle is a box-office knockout! Three Tremendous Tie-Ups THE BOOK “RAMONA,” Helen Hunt Jackson’s famous American love classic, now past its 94th printing, has for years been a standard best seller. It is on every book shop and library shelf. Little, Brown & Company. Boston, publishers, are making a big parallel campaign for the book with the photoplay. Get your book dealers to make window displays. THE SONG “RAMONA,” the theme song of the picture, is the most sensational song hit that has ever been issued simultaneously with a motion picture. “Ramona” is a distinct, overwhelming hit. Tie in with your song shops for window displays. Published by Leo Feist, Inc., 231 W. 40th Street, New York, N. Y. THE RECORDS “RAMONA” records, from every company, featuring the electri¬ fying Feist song success are now in the hands of dealers in every city. Get big, business building window displays with dealers. Some of the records are: VICTOR No. 21214A—Orthophonic recording of Paul Whiteman and his Orchestra, with vocal refrain. BRUNSWICK No. 3870—Harold (“Scrappy”) Lambert vocal solo. BRUNSWICK No. 3919—Brunswick Hour Orchestra, instrumental waltz. VOCALION No. 15660—Miami Marimba Band, instrumental. COLUMBIA No. 1337—Instrumental, waltz. AD LINES THRILL! The throb of inherent, all-consum¬ ing, unrestrained love. . . . Never more dramatically, never more tre¬ mendously portrayed than by the heroine of this romance! EXILE! The doors of society double-barred against the waif! . . • She revolt¬ ed at the tyranny of a polite world. . . • She was honest with her heart ... a martyr to Ro¬ mance and Love. HEROES! The son of a chieftain and red man. . . . His friend a proud blue blood Castilian Don. . . . Rivals, not enemies, in love. . . . Which triumphed ? ROMANCE! Love that never dies. . . . Love that bides, endures and thrives on unwavering faith. . . . Love beau¬ tiful, sincere, sublime. . . . Love that glorifies! LURE! Verve, Life and vibrant personal¬ ity! . . . RAMONA, the child of nature, the child of mixed wild blood and tame, ravishingly beau¬ tiful, enticing and wistful! FLAME! Fiery! . . . Glowing! . . .Fer¬ vid! . . . The embodiment of high- wrought, alluring femininity. . . . This is Dolores del Rio—the ideal Ramona by right of heritage and talent and temperament! DESPAIR! Poignant ordeals ... an exquis¬ itely sensitive heart, fanned by every breath of joy or sorrow. . . . Depths of pathos and bound¬ less heights of bliss! CONFLICT! The haunting secret of parenthood . . . the tyranny of gratitude . . . the tug of a savage strain in the white man’s child. . . . An immortal dilemma! USE THIS STUNT Obtain an empty store window and install in it a large book com¬ posed of eight pages, each page being composed of compo board. A size 4x6 feet is suggested. Dec¬ orate each page with display sell¬ ing copy and illustrations of “Ra¬ mona” characters, painted by your house artist from the Campaign Book. Have a pretty girl dressed like “Ramona” turning the pages of the book. This is a sure-fire, attention - riveting business - build¬ er for your run. BOOK MARKS Little, Brown and Company of Boston, Mass., recently publishei their 92nd edition of the Jackson novel. Public libraries report that the book is as much in demand to¬ day as it ever was! So— Arrange for a display of Indian relics and place them in the li¬ brary’s reading room. Make an at¬ tractive layout of stills and hang .it on the bulletin board. Seek a display of “Ramona” vol¬ umes in book store windows. Have neat book-marks printed and distribute them through the • library and book shops, using a list like this: EASTMAN.Old Indian Days JACKSON .Ramona KINKAID.The Man of Yesterday STEVENSON.The Heritage WISTER.Red Men and White KLUCKHOLM.To the Foot of the Rainbow EASTMAN.Indian Boyhood McCLINTOCK.vOld Indian Trails HOWARD Famous Indian Chiefs I Have Known RADIN. Crashing Thunder; the Autobiography of an American Indian SCHULTZ Bird Woman, the Guide of Lewis and Clark JACKSON.Century of Dishonor JAMES What the White Race May Learn from the Indian LEUPP.The Indian and His Problem McLAUGHLIN.My Friend the Indian MARQUEE STUNT Erect an Indian tepee on top of the marquee. Stand a life-size cut¬ out of an Indian girl in front of a “campfire” from which a steady stream of smoke should rise.