It's in the Bag! (United Artists) (1945)

Reading and Downloading:

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

HERE'S A TIE-UP PACKED WITH EXPLOITATION AMMUNITION! motion- ^ P5CTURB IBOOKS BENCH LEY ■ I jXef BENNY ‘:“orMooK"o"»'S= BiNNit BARNES SKIRBALL ANOTHER GOOD ONE! test th ■ • ‘‘"d your „ ^ “^'’^noasTs ®«orH£Rs, PEN _Appears in LIFE SATURDAY EVENING POST (2 ISSUES) LIBERTY TRUE STORY COSMOPOLITAN COLLIERS RED BOOK Total Readership 72 , 000 , 000 ! Appears in — N. Y. TIMES MAGAZINE METROPOLITAN SUNDAY’S NEWSPAPER ROTO (21 PAPERS) CHRISTIAN SCIENCE MONITOR AMERICAN WEEKLY (20 PAPERS). Total Readership 47 , 500 , 000 ! Caxton House, Inc., book publishers, are producing a new series of books called "Motion Picture Books." One of the first in the series is "It's In The Bag," and the attractively designed four-color cover and clever new format of this makes it an eye- arrester on any news-stand or stationery store rack. In addition to the usual features of a souvenir program, it contains a 10,000- word novelization of the story and fifty large half-tone illustra¬ tions of "It's In The Bag." These will be distributed through I 15,000 locations. In addition to their tremendous value as ad¬ vance publicity, these books can be put to work as effective local promotion agents. Below are a few suggestions. RADIO STATIONS As Fred Allen, Jack Benny, and the other players who get plenty of space in the Motion Picture Book are big radio favor-^ ites, a tie-up between the local radio station and your theatre is a natural. The local station could hypo sales of air time by planting give-away copies of the book in the shops advertising over the station. Listeners would be told that all customers purchasing certain articles at such-and-such a shop would re-^ ceive the book free. Cost of books could be divided among participants. LOCAL STORE TIE-UPS These books will be carried in practically all combinations of chain, de¬ partment, drug and stationery stores. In these you can arrange window and store counter displays, using also window cards and stills from the picture. SOUVENIR PROGRAM « The books can be sold in the lobby of the theatre as souvenir pro- grams. Make certain to indicate that the complete story and many illustrations of the stars and action are included. This could be done by a display rack in your lobby, with a large sign giving all the information concerning the book. The theatre owner can make a profit on every book sold. CONTEST PRIZES Give the books as prizes for some of the contests suggested in the ex- ^ ploitation section of this press sheet. They could be runner-up prizes, or supplementary ones. For the kid's paper bag salvage drive suggested ^ on page thirteen they would be especially good. BOOKS MAY BE PURCHASED THROUGH YOUR LOCAL NEWS- ^ STAND DISTRIBUTOR OR BY SENDING ORDERS DIRECT TO PUBLISHER — CAXTON HOUSE, INC., 9 ROCKEFELLER PLAZA, NEW YORK 20, N. Y. Page Six